📖
Free Guide to NFTs for Artists
  • Welcome Artists!
  • Quick Start Guide to NFTs
    • 3 Essential Steps to NFTs
      • Creating a crypto wallet
      • Buying Ethereum
      • Minting your first NFT
  • SECURITY BASICS
    • Protecting yourself in crypto
      • Protecting your crypto wallet
      • Using a Cold Wallet
      • Protect your Artwork Online
  • Understanding NFTs
    • NFT Terminology
    • Choosing your direction
    • Quotes
  • MARKETING
    • Basics of Marketing
      • Don't sell your product
      • Defining your brand
      • Who is your audience
      • Your Audience / Your Investors
    • Promotional Marketing
      • Giveaways
      • Cross Promote w Others
  • DISCORD
    • Designing your Discord
    • Discord Security
      • Discord Suggestions
  • Twitter
    • Twitter Tips & Hacks
      • Branding your Profile
      • Twitter Banner Design
      • Status Update / Title Alerts
      • Pinned Tweet Formatting
    • Twitter Marketing & Promo
    • *Twitter Marketing Scams
      • Promotional scams
      • Engagement Scams
    • Twitter Spaces
  • Blockchains
    • Choosing a blockchain
      • Etherium
      • Solana
      • Polygon
      • Tezos
  • NFT Platforms
    • Choosing a Platform
      • Foundation.app
      • Mintable.app
      • Knownorigin.io
    • Editions / Scarcity Tactics
    • Pricing your NFTs 1/1
  • Website Development
    • Website tools & resources
    • NFT Project Tools
      • Developer resources
  • NFT Market Development
    • NFT Analytics
    • Contracts
  • Suggestions
    • Share your knowledge
  • mindset hacks
    • Unsolicited Advice
  • Management Tools
  • Management Tools
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  1. MARKETING
  2. Basics of Marketing

Who is your audience

Don't try to reach everyone, just reach the RIGHT people and you will gain more momentum and more passion from your audience.

PreviousDefining your brandNextYour Audience / Your Investors

Last updated 3 years ago

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Take some time to think about who it is you're trying to reach. What are their interests? What do they like to read, watch and eat? Whatever demographic and psychographic information you can build on your audience will help you reach those specific people.

Different types of NFT buyers

It's important to remember that in NFTs there are different types of collectors purchasing NFTs.

Collectors are out to purchase your art as either a product or an investment. Buyers are looking to flip and collectors are looking to participate. Both are looking at the value opportunity in your work but have totally different motivations.

A good collection eventually needs both types of buyers.

Eventually pitching to these two different types of buyers is something you should consider as your project evolves but in the beginning from your core audience will start with your "tribe".

"Follow your vibe and you will find your tribe."

Twitter Hack: you can use Twitter Advanced Search to cross reference any keywords that you use (and do not want to use) to find your targeted audience!

https://twitter.com/search-advancedTwitter
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